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And I thought the worst thing on Nickelodeon was Jimmy Neutron

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Fairly Odd Mother

Frantically waving my magic wand to make wishes come true.

Thursday, April 02, 2009

And I thought the worst thing on Nickelodeon was Jimmy Neutron

Do you remember
Nipplegate '04? That was when Janet Jackson's nipple "accidentally" jumped out of her top during the Superbowl Halftime show, and the entire world went bananas.

Where are those bananas now?

I just read on Gray Matter Matters that none other than The Pussycat Dolls performed at Nickelodeon's Kids' Choice Awards last week.

The Pussycat Dolls? The ones who did this song? (definitely not safe for kids & I'm proud that this is the only song of theirs I know).


Let's see: the target audience for the Kids' Choice Awards is, um, KIDS. And, apparently,
loads of them:

(from Kids Choice Awards Press Kit):

Highlights of Nickelodeon's 2009 Kids' Choice Awards include:

  • This year's show scored its biggest overall audience ever! A record-breaking 7.7 million total viewers (P2+) tuned into the slimiest Kids Choice Awards yet, marking the fourth consecutive year of growth with this demographic.
  • The live telecast earned its biggest kids 2-11 audience ever — an 11.0/3.8 million K2-11 — trumping last year's show, the previous record holder.
  • This year's show was the highest-rated and most-watched with kids 6-11, averaging a 14.2/3.0 million K6-11.
  • The show averaged a record 13.7/2.9 million T9-14 — its highest rating ever with tweens — and posted gains of +10% over last year.
  • A record 4.6 million households (a 4.7 rating) tuned into the show.
That's a whole lotta bugged-out eyeballs watching that show.

Who are the Pussycat Dolls? One would hope their image isn't all R-rated. Well, here is the first image I saw when I Googled their name:


Lovely. You know, if my husband wants to ogle them, more power to him. My eight-year-old daughter though? No thanks.

Need more? The Pussycat Dolls originally started as a burlesque group. "Burlesque" is defined as "A variety show characterized by broad ribald comedy, dancing, and striptease." Somehow I don't see them doing "broad ribald comedy".

The group has also "been criticized for its overtly sexual image and explicit dance routines" in the past.

And this is who Nickelodeon thinks is appropriate for their huge audience of kids ages 2-11?


Nickelodeon, I no longer trust you to provide any entertainment to my children.




Anonymous Anonymous said...

I agree with you on almost everything.

The one exception being that the Pussycat Dolls are not burlesque. They are an insult to burlesque -- they've not got the talent or the intelligence or the humour or the pipes to be TRUE burlesque dancers. They're scantily clad attention whores.

I'm also pissed that Nickelodeon didn't cancel Chris Brown's appearance. The man is up on domestic battery charges and they don't have the corporate-balls to take a hard line. Disgusting.

10:28 PM  
Blogger Lex said...

Bad move Nick! Ugh.

1:07 AM  
Blogger Fairly Odd Mother said...

SB, totally agree---I meant no offense to real burlesque.

Honestly, I thought they were strippers when they started, but I think maybe they did the dancing without the actual shedding of their (almost) nonexistent clothing. I guess in Nickelodeon's eyes that makes them PERFECT for little kids.

And, their inaction regarding Chris Brown (he pulled himself off the ballot) is inexcusable.

And the final nail in the Nick coffin to me is the new "growing up" Dora coming out this fall. Maybe she'll come with her own stripper pole and abusive boyfriend.

6:35 AM  
Blogger Suburb Sierra said...

I love you. My kids have never been able to put Nick on in my house - I just couldn't get past all the shows that say "stupid" and "i hate you" so I just banned it all together.

I do have a fear that they'll still be watching Noggin when they're 13.

8:06 AM  
Blogger Mom, M.Ed. said...

I don't have time to Google this...but, I believe there was a Pussycat Dolls reality show on a year or so ago...girls vying for a position (similar to Top Model;)only the winner of the PD show became a scantily clad, skankalicious wanna-be pop star.


Oh...and I agree w/ the person who banned Nick. The humor has always been fairly offensive--and geared more toward college students & adults.

8:11 AM  
Anonymous mrs. q. said...

Um. What?

I don't think eight-year-old girls should know what thigh-high fishnets look like. Or want to wear them to school.

Why is it that when an athlete or politician does something wrong, the entire world is horrified that our role models have fallen? But it's OK to assault women and be a slut as long as you can sing and dance? I half wish my kids are into goth.

9:32 AM  
Blogger Mama Goose said...

Seriously? This is right up there with my love of Bratz dolls.

10:15 AM  
Blogger Tracey - Just Another Mommy Blog said...

Nice role model for girls. Great way to set the expectations for my boys at a reasonable level, too.

We don't watch award shows, anyway. They seriously bore me. I don't think my kids even know half of what they would have been showing...

10:28 AM  
Blogger Gina said...

It doesn't surprise me. We had Nick on yesterday around 6:00 and there was an ad for the show What I Like About You that had a vibrator joke. WTF??

11:00 AM  
Blogger Beck said...

Little kid culture is just gross these days. Fairly Odd Parents - a show I generally like - throws around the word "sexy" all the time and then OH LUCKY ME, I get to define that for my grade one kid. My daughter comes home from school singing Katy Perry's Hot and Cold ("You PMS like a bitch/I should know")... it's like they're trying to raise a generation of vd-addled strippers. Good job, culture!

8:10 PM  
Blogger Beth said...

This is the reason I didn't have cable for years when my children were little. I'm really not that over protective, but I wanted them to be kids when it was okay for them to be kids. My kids actually knew how to play outside.

And to this day, they don't watch much tv. When they do, it is Discovery, news, or the History Channel (of course they are 16 and 18 now).

5:56 AM  
Blogger Mary-LUE said...

I'm soooo glad someone wrote about this. My daughter (8) was so excited for the show. We've always had issues with it having some inappropriate material. I heard earlier in the day that the Dolls were going to be on and flipped out--only I gave up social networking for Lent and couldn't blog/tweet about it then.

Fortunately we have DVR and so we do our own censoring. I wasn't too thrilled when the Rock asked Miley Cyrus if she was wearing a thong, either.


P.S. My word verification is "froil." Somehow that seems like a good way to describe how I respond to the Kids Choice awards. They just absolutely froil me.

9:08 AM  
Blogger Red said...

Write a letter. I am getting ready to write the Mar's company for their overly sexual M&M commercials. I mean come n, what is it about the green ones?

I don't think I would want my 4-5 year old gyrating on her bed then walking over to the neighborhood by and saying as she walked by, "Was it good for you?"

Again, M&M commercials are geared for whom? Oh yeah, kids.

11:39 AM  
Anonymous Sarah @ said...

Nickelodeon is really striking out this year, aren't they?


1:35 PM  
Anonymous Anonymous said...

I too was appalled at the Pussycat Dolls performing at the Nick year who knows, they might trump themselves and get Britney or Madonna...a PG advisory will have to be attached!
And I agree with RED re the M&M ads...there is a huge M&M display in the local grocery store, next thing you know that too will probably be girating as my 5 year old and I walk by!

10:42 AM  

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